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In 1912, as the Red Sox won their first-ever pennant, businesses in the Boston area seized on the spirit to join in the jubilation. Such is certainly not unique to Boston...or to 1912 for that matter. But here, subtly demonstrating the marvelous dynamics of calculated advertising, is a 1-1/4" celluloid pin that was dispensed by "A. Shuman & Co." (whose commercial function is now lost to history). This particular advertising piece yet retains a paper insert in the reverse identifying its maker as the Ehrman Mfg. Co. The message that this pin delivers tactfully finesses any mention of the "Boston Red Sox" or any portrayal of the club's copyrighted logo. Yet the A. Shuman & Co. blithely widened their exposure to public awareness by boarding the festive train of celebration. Just connect the dots..."Champions," crossed bats, a ball cap, a red sock, and baseballs in the perimeter...this is a resounding statement of the Boston Red Sox, champions of the American League (and shortly, of the world). What a coup! Now a century old, this pin has survived exceptionally well - Its color is rich and the detailing is precise. Noting only a couple minor fractures in the celluloid finish (with no loss of material), we advance this remote antique as EX.
1912 Boston Red Sox "Champions" Advertising Pin
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