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Babe and Lou weren't the only ones to benefit from Yankee success: "Poosh em' Up" Tony Lazzeri also had his share of the limelight. And no better evidence of that exists than this incredible Lucky Strike trolley car sign featuring the first great Italian-American baseball superstar, Lazzeri, extolling the delights of smoking tobacco. Lazzeri's is arguably the rarest of the five-sign set comprising this Lucky Strike ad campaign, and therefore, he is the key to completion for advanced collectors. The 11" x 20" signs lined the upper walls of trolleys and buses above the windows as mini-billboards to attract consumers. Thankfully, this relic retains eye-popping and brilliant colors. Minor corner wear, wrinkling and toning are evident, and the bottom edge concedes a small area of surface paper loss near the right corner. Restoration can be seen below Lazzeri's image. Minimally EX overall appearance. Framed to 18-3/8" x 28-3/8" total dimensions.
1928 Tony Lazzeri "Lucky Strike" Trolley Car Ad Sign
Click above for larger image.