May 2012
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This lot is closed for bidding. Bidding ended on: 5/31/2012

Graded VG 3 by PSA, one of just five copies validated by that company. Hall of Famer. This test-issue superstar item demonstrated the potential appeal of Coca-Cola's subsequent 1952 release of ten "Playing Tips" carton inserts in the New York area. The incredibly rare piece preceded its sought-after successors—probably on just a very few stores' shelves. The card—which measures about 7-1/4" in overall length—pictures the young and smiling New York Giants outfielder holding a bottle of the endorsed beverage on the obverse and carries his bio on the back. Until several years ago, this was a virtually non-existent piece. Only a small handful were known before 1997, when a small "find" of about a dozen Mays cards was discovered. Virtually all of those collectibles had suffered varying degrees of water damage, but the Willie Mays card here presented is completely free of unsightly faults. A horizontal crease—largely camouflaged by the piece's colors—affects the base-tab of the item, and a few smaller ones can be discerned in its upper body, but general presentation quality nevertheless approaches Excellent. A truly marvelous and elite 1950s advertising relic!
Rare 1952 Coca-Cola “Playing Tips” Test-Issue Subject Willie Mays - PSA VG 3Rare 1952 Coca-Cola “Playing Tips” Test-Issue Subject Willie Mays - PSA VG 3
Rare 1952 Coca-Cola “Playing Tips” Test-Issue Subject Willie Mays - PSA VG 3
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Bidding
Current Bidding
Minimum Bid: $500
Final Bid(Includes Buyers Premium): $1,076
Number of Bids: 8
Auction closed on: 6/1/2012