Americana October 2001
This lot is closed for bidding. Bidding ended on:
Herbert Hoover presided over the worst financial meltdown in the country's history. The market crash and ensuing depression swung the door wide open for the Democratic candidate Franklin Delano Roosevelt in 1932. Despite the mountain of campaign material issued by the Roosevelt camp, this 7/8-inch beauty remains elusive. The slogan "Prosperity" with Roosevelt did not take a rocket scientist to create. President Hoover was vilified by "Hooverville" shanty towns stretching along the railroad tracks of the country. He had to order Gen. Douglas MacArthur to evict 11,000 World War I veterans seeking a bonus for service from Washington, using gas masks, tanks, and fixed bayonets. These tactics did not go over well with the electorate leaving the door open for FDR. The offered pin pictures Roosevelt smiling in rays of "hope" emanating from the American flag. It also declares "He will protect our flag," perhaps an allusion to the wind of war in Europe and the Pacific. Its a very graphic and patriotic little pin with a unique design only seen in this 1932 campaign, FDR's first. The colorful pin is Near Mint to Mint condition, well-centered and retains its original back paper. The election was no contest with Roosevelt garnering 472 electoral votes to Hoover's 59.
1932 Roosevelt "Prosperity" Campaign Pin
Click above for larger image.