Americana Fall 2002
This lot is closed for bidding. Bidding ended on:
Please note: The identification and authentication of this work, as well as most (but not all) of the original illustration art offered in this auction, has been provided by Charles G. Martignette, one of the foremost collectors of illustration art in America, and author of numerous books and articles on illustration art including the best selling coffee table book Gil Elvgren - All His Glamorous American Pin-Ups (Martignette-Meisel, Taschen Press, 2000).
In addition to his famous Santa Claus images, Sundblom's work for Coca-Cola was also especially well known for scenes featuring All-American children enjoying America's favorite drink. Offered is a sensational Coca-Cola advertising original oil on canvas by Haddon Sundblom featuring two fresh faced youngsters enjoying the American Dream - and a Coke. This is an ideal circa 1940's Coca-Cola advertising image from the master. This is the type of image that helped make Coca-Cola the drink of choice for generations, and created the refreshing image for Coca-Cola that made the brand synonymous with wholesome American family values in the Golden Age of Illustration Art. Original Haddon Sundblom Coca-Cola advertising art is extremely rare. This painting is a particularly well known Sundblom Coca-Cola image. This very work is prominently illustrated in the coffee table book Gil Elvgren - All His glamorous American Pin-Ups (Martignette-Meisel, Taschen Press, 1996, page 31) as an example of Sundblom's Coca-Cola ads which so greatly influenced the legendary Gil Elvgren. In this book, the formal title of the painting is noted to be A Pause for Friendship. Item: Original oil on canvas mounted on board by Haddon Sundblom, the perfect diecut of the background around the figures (probably relating to production process) gives the work an all the more impressive and extraordinarily striking display value, close inspection reveals a couple of creases which do not significantly detract, circa 1940's, 20" x 26", beautifully matted and framed.
Haddon H. Sundblom (1899-1976)- Original Coca-Cola Advertising Art
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