MastroNet August 2005
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This lot is closed for bidding. Bidding ended on: 8/18/2005

Presented is a marvelous 31-piece collection of Kellogg's and Post Cereal promotional and packaging collectibles. With few exceptions, each item was produced between 1961 and 1963. Each relates to a particular series of baseball cards or includes examples of those cards. Not enough can be said regarding the rarity of the items presented in this offering. Among them are pieces that to the best of our knowledge are being offered publicly for the first time, and are quite possibly the only known examples in existence. This wonderfully nostalgic collection includes: Complete Kellogg's Cereal Boxes (3) - 1970 Corn Flakes 12-oz. box (VG), 1971 Corn Flakes 8-oz. box (VG), 1982 Rice Krispies 10-oz. box (EX). Complete Post Cereal Boxes (3) - 1961 Grape-Nuts 1 lb. box (GD), 1962 Rice Krinkles 10-oz. box (VG) w/3 generic baseball player toy premiums (NM), 1962 Alpha-Bits unopened 5/8-oz. sampler box (EX/MT w/ink notations, back panel has card #12 Arroyo). 1961-1963 Kellogg's/Post Cereal Box Front Panels (13) - Alpha-Bits (2: both EX/MT), Grape-Nut Flakes (EX/MT), Raisin Bran (2: both EX/MT), Sugar Crisp (2: EX, EX/MT w/right side panel attached), Toasties Corn Flakes w/8-oz. (2: both VG/EX), 12-oz. (2: EX, VG) and 1 lb., 2-oz. (2: EX/MT, EX). Post Cereal Box Back Panels w/Cards (3) - 1961: (EX/MT), 1962: (2: EX, EX/MT). Post "Post-Tens" 10-pack Sampler Trays w/Cards (2) - 1961: Presents VG with creasing. All flaps intact. Measures 16-3/8" x 5-1/8" (possibly unique); 1962: Fully factory-assembled tray presents NM with minor areas of product staining. (14" x 3-1/8" x 1-1/8"). Kellogg's/Post Cereal Box Flats w/Cards (2) - 1962 Toasties Corn Flakes: 12-oz. box (NM). 1963 Alpha-Bits: Flattened box with all panels and glue flaps (NM, framed to 20-3/8" x 14-7/8" dimensions). 1962 Post Jumbo Display - This is a rare enlargement of the standard #27 Jim Gentile card from Post's 1962 series. Removed by hand from a larger piece (VG/EX, 16" x 11-3/8", possibly unique). Circa 1962 Post Advertising Display Poster - Don Drysdale portrait with "FREE Baseball Trading Cards" slogan (displays at apparent EX level w/areas of chipping and factory fold lines as issued, measures about 34" x 28"). This item delivers extremely strong eye appeal, and has been professionally framed to 36-3/8" x 30-3/8" dimensions. A majority of the offered items have been shrink-wrapped to thick foam board for protection, and remain undamaged by this process.

Below is a more detailed description of the contents of this lot:

Complete Kellogg's Cereal Boxes (3) - 1970 Corn Flakes 12-oz. box in VG condition with one top panel piece having areas of separation at fold; 1971 Corn Flakes 8-oz. box is VG with one interior top flap missing; 1982 Rice Krispies 10-oz. box in EX condition with general wear.

Complete Post Cereal Boxes (3) - 1961 Grape-Nuts 1 pound box in GD condition with knife slice across top portion of the front and left panels plus an area of rodent inflicted damage. Full back panel has card #'s 6 Maris, 85 Killebrew and 142 Mays. Cards have minor surface wear and faint packaging creases. 1962 Rice Krinkles 10-ounce box presents VG with slight damage to the right panel and a small portion of one interior flap is missing. Back panel includes card #'s 24, 73, 144, 114 Snider and 190. Cards show slight signs of aging and package wrinkles including 114 Snider. Along with this box are three generic baseball player toy premiums-two pitchers and an umpire-that were offered as prizes within the box. Each white figure grades (NM) and are about 2.5 to 3 inches tall. 1962 Alpha-Bits Amazing UNOPENED 5/8-oz. sampler box in EX/MT with three ink notations on the front panel. Back panel has card #12 Arroyo.

1961-1963 Cereal Box Front Panels with Baseball Player (13) - Alpha-Bits 2 different 12.5-oz. size (both EX/MT) one with Mickey Mantle, Grape-Nut Flakes 1 pound-size (EX/MT) with Don Drysdale, Raisin Bran 2 different 9.5-oz. size (both EX/MT) one with Yogi Berra, Sugar Crisp one 9-oz. size (EX) and one 12-oz. size (EX/MT) includes right side panel, Toasties Corn Flakes two different 8-oz. size (both VG/EX) one with Mantle, two different 12-oz. size (EX and VG) both featuring Harmon Killebrew and two different 1 lb., 2-oz. size (EX/MT and EX) one featuring Roger Maris.

Cereal Box Back Panels with Cards (3) - 1961: Presents NM with card #'s 20 Fox, 67, 100, 119, 149 and 198; 1962: 2 panels. Both panels present EX to EX/MT. One panel has expected package creasing with card #'s 18, 41, 143 Clemente and 184. Three cards are affected by creasing including Clemente. The second panel has card #'s 7 Berra, 34, 61 Yastrzemski, 89, 120, 149 Aaron and 177 and has minor pencil notations along right edge.

Post "Post-tens" 10-pack Sampler Packaging Trays (2) - 1961: Bottom tray piece presents VG with creasing with has all panels and flaps intact. In its flattened state it measures 16-3/8" x 5-1/8". The three cards included are #'s 23, 81 and 143. 1962: Full, factory assembled tray presents NM with minor areas of product staining. Includes card #'s 57, 116 and 192. This item measures 14" x 3-1/8" x 1-1/8".

Cereal Box Flats (2) - 1962 Toasties Corn Flakes: 12-oz. box includes front, back, left and right panels and glue flap. Presents NM with slight signs of aging. Includes card #'s 2 Richardson, 15, 28, 38, 47 Nellie Fox, 57 and 66. 1963 Alpha-Bits: Complete, flattened (18-1/4" x 13-3/4") box with all panels and glue flaps. Presents NM with only the slightest hints of wear on the corners. Back panel includes card #'s 1 Power, 76, 92, 134, 158 and 178. Front panel features Mickey Mantle. This piece has been framed to an overall size of 20-3/8" x 14-7/8" and is ready for hanging.

1962 Display Enlargement (?) This incredibly rare piece measures 16" x 11-3/8" and is an enlargement of the standard #27 Jim Gentile card from Post's 1962 series. Its exact usage remains a mystery. To our knowledge this is the first of its kind offered at public auction. Quite possibly a one-of-a-kind item. Removed by hand from some larger piece and presenting a strong VG/EX this item does have an incidential 1" tear in the right border and a factory produced 4-1/8" curved slice in the right quarter portion. Both imperfections do little to diminish from the overall appearance, and ultimately the significance of this display related item.

Circa 1962 Post Advertising Display Poster (approximately 34" x 28") announcing "FREE Baseball Trading Cards" partnered with a portrait of L.A. Dodgers all-time great Don Drysdale. This poster does have areas of damage along with factory fold lines as issued but their significance is diluted by the deep, rich colors and sharp detail of Drysdale's image. Apparent EX display quality, with extremely strong eye appeal. This display piece has been professionally framed to an overall size of 36-3/8" x 30-3/8".

Significant Post and Kellogg's Cereal Box and Advertising Memorabilia Collection (31)Significant Post and Kellogg's Cereal Box and Advertising Memorabilia Collection (31)Significant Post and Kellogg's Cereal Box and Advertising Memorabilia Collection (31)
Significant Post and Kellogg's Cereal Box and Advertising Memorabilia Collection (31)
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Bidding
Current Bidding
Minimum Bid: $900
Final Bid(Includes Buyers Premium): $8,447
Number of Bids: 0
Auction closed on: 8/18/2005