Classic June 2007
This lot is closed for bidding. Bidding ended on:
Become enticed by the sight of Sarah Bernhardt, the crème de la crème among French actresses of the late 1800s and early 1900s. Look into her eyes as the dazzling stage diva summons you to heed her call—for biscuits? In 1903, artist Alphonse Mucha created a magnificent painting of Bernhardt in her role of Melissinde in La Princess Lointaine. Mucha's masterful work of art has been reproduced on this scarce and unused, 1904 advertising postcard for Lefèvre-Utile, a French maker of biscuits and other foods. Lefèvre commissioned Mucha to design several types of advertisements for their products and packaging at the turn of the century, and it is this exquisite postcard that collectors often seek. In the image, Bernhardt is dressed in a cream-and-red gown and can be seen holding a green veil to her chin. She sits next to a vibrant floral display while in the background is a large tree. Her image is then "framed" by an ornamental domed top. Printed above Bernhardt's portrait are the words "Collection LEFÈVRE-UTILE" while beneath the image is a printed inscription pertaining to the company and its products. This well-preserved piece grades minimally EX/MT with very mild corner touches, and displays with truly lovely, genteel character.
Scarce 1904 Alphonse Mucha "Biscuits" Postcard Picturing Sarah Bernhardt!
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