Mastro December 2007
This lot is closed for bidding. Bidding ended on:
Before he had even done much in the field of children's books, Dr. Seuss (Theodore Geisel) was already well known. He had been a working cartoonist throughout the 1930s and had created a number of ad campaigns for many manufacturers' products, including Flit insecticide (his best-know work), NBC, Standard Oil, GE and others. This 12"-wide, tin litho tray was created as part of his pre-war ad campaign work for Narragansett Brewery. It is believed that Dr. Seuss' father and uncle worked as officers of the Narragansett Brewery and that this relationship led to his creation of the company's mascot. Seuss has depicted the company's mascot, Chief Gansett, as a cigar store Indian on wheels that is racing to deliver a beer to some waiting patron (using a tray like this one!). An area of text tells the viewer to "GANGWAY FOR GANSETT!" and a cat is depicted in mid-run, broadcasting that the Cranston, RI brewer's product is "TOO GOOD TO MISS!" (Barley and hopps appear as an interwoven illustrated design inside the tray's rim.) Light-to-moderate wear appears on the rim's upper lip and on the gray exterior, but the image area and the inner rim are phenomenal in their level of preservation. Glossy and extremely colorful, this is an exceptional Seuss item that will hit collectors from several fields right where they live.
Estimated Value: $600 - $800.
Early 1940s Highly Desirable Dr. Seuss "Narragansett Lager and Ale" Tin Litho Serving Tray
Click above for larger image.