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Most likely conceived from the fertile imagination of Christy Walsh, the omnipresent "Babe Ruth Club" thrived in several forms during the '30s. Simple, but ingenious, the promotion could be sparingly applied at will and with positive results - a boon for sponsors (usually), an innocent sense of kinship to the Bambino by subscribers, and a profitable exercise for Ruth and Walsh. Three such diverse opportunities to participate in the "Babe Ruth Club" are demonstrated in these honorary advertising celluloids. All of them are 7/8" in diameter and, individually, they are at least Near Mint. As is evident in our photo for the group, they include: 1) The "Herald and Examiner," which we assume to be the widely circulated daily in Chicago. This is a very scarce piece that was dispensed, probably quite briefly, to patrons on the streets. (In its retail distribution, The Herald & Examiner had a dubious reputation, as the city's underworld figures rather bullied sales.) 2) "Jordan Marsh," to include the maker's paper insert (Pilgrim Badge of Boston). Jordan Marsh was the largest retail department store in New England. This pin's vintage can be isolated to 1935 upon the Babe's brief tenure with the Braves. 3) "Member...Babe...Ruth...Baseball Club," the third pin in this collection. This is the flagship pin of the genre. Dispensed by mail during the highly successful Babe Ruth/Quaker Oats ad campaign of the mid-late 1930s.
"Babe Ruth Club" Pinback Trio (3)
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